Sorbent cowboys ask: why rough it?

Wild West train robbers feature in this new ad for Sorbent Tissue by Clemenger BBDO Melbourne which goes to air from Sunday.  

“Bandana” – shot just outside of Queenstown in New Zealand – features cowboys preparing to rob a steam train (the Kingston Flyer). One of them uses Sorbent Tissue as his bandana to underline the “Why rough it?” tagline.


  • Agency: Clemenger BBDO Melbourne
  • Executive Creative Director: James Mc Grath
  • Creative Director: Ant Keogh
  • Senior Art Director: Tom Martin
  • Senior Copywriter: Julian Schreiber
  • Senior Producer: Sevda Cemo
  • Group Account Director: Sue Peden
  • Account Director: Brett Williams
  • Account Executive: Mahli Pullen
  • Strategy Director: Paul Rees-Jones
  • Production Company: The Sweetshop
  • Director: Sam Holst
  • Production House Producer: Sharlene George
  • DOP: John Toon
  • Offline House: The Butchery
  • Offline Editor: Peter Sciberras
  • Post Production: Digital Pictures
  • Online Editor: Eugene Richards
  • Sound House: Flagstaff
  • Engineer: Paul Lecouter
  • Music Composition: Cornel Wilczek – Electric Dreams/ Level Two Music
  • Client: SCA
  • President: Paul Thompson
  • Director of Sales & Marketing: Glenn Crossingham
  • Head of Marketing: Craig Murphy
  • Marketing Manager: Drew Lette
  • Brand Manager: Jessica Severin

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