Sorbent cowboys ask: why rough it?
Wild West train robbers feature in this new ad for Sorbent Tissue by Clemenger BBDO Melbourne which goes to air from Sunday.
“Bandana” – shot just outside of Queenstown in New Zealand – features cowboys preparing to rob a steam train (the Kingston Flyer). One of them uses Sorbent Tissue as his bandana to underline the “Why rough it?” tagline.
Credits:
- Agency: Clemenger BBDO Melbourne
- Executive Creative Director: James Mc Grath
- Creative Director: Ant Keogh
- Senior Art Director: Tom Martin
- Senior Copywriter: Julian Schreiber
- Senior Producer: Sevda Cemo
- Group Account Director: Sue Peden
- Account Director: Brett Williams
- Account Executive: Mahli Pullen
- Strategy Director: Paul Rees-Jones
- Production Company: The Sweetshop
- Director: Sam Holst
- Production House Producer: Sharlene George
- DOP: John Toon
- Offline House: The Butchery
- Offline Editor: Peter Sciberras
- Post Production: Digital Pictures
- Online Editor: Eugene Richards
- Sound House: Flagstaff
- Engineer: Paul Lecouter
- Music Composition: Cornel Wilczek – Electric Dreams/ Level Two Music
- Client: SCA
- President: Paul Thompson
- Director of Sales & Marketing: Glenn Crossingham
- Head of Marketing: Craig Murphy
- Marketing Manager: Drew Lette
- Brand Manager: Jessica Severin
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Such a long list of credits for such a small idea.
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