Sorrell: Publicis Groupe agencies struggling after failed merger due to digital sell-off

Martin Sorrell fields questions from Arnab Goswami

Sir Martin Sorrell, the boss of WPP, said today that Omnicom has emerged the stronger from the failed ‘merger of equals’ with Publicis Groupe because the latter has been hasty in selling its digital capabilities at the expense of its traditional offering.

“What’s interesting post-POG – the merger that died – is that Omnicom has emerged much better from it that Publicis,” Sorrell said in an interview with Arnab Goswami, the editor-in-chief of Times Now at the Indian chapter of the International Advertising Association in Mumbai overnight.

The proposed merged between Publicis Groupe and Omnicom collapsed in May this year.