Soul singer serenades family as ebay urges consumers to ‘send themselves a present’

Ebay is encouraging shoppers to “send themselves a present in the mail” as it launches a campaign from Havas Worldwide Australia to mark the mid way point of the year.

The online retailer has released a ‘Hump Month Sale’ that sees a soul singer serenade a family with a host of suggested goods they could buy for themselves.

The campaign, which includes radio, digital display, social media, mobile, out of home and digital video, comes as ebay looks to emphasise that it is no longer just a site for second hand goods but a retailer selling products from many of Australia’s major retail brands

Senior director of marketing and advertising sales Steve Brennen said: “We are really excited about the playful direction we took for this campaign.

“We want to provide Aussies with a reason to celebrate, and make the most of what can be seen as a cluttered time of year in the retail calendar – it’s winter and we all deserve an opportunity to spoil ourselves.”

Havas Worldwide Sydney executive creative director Tim Green added: “This campaign is an opportunity to engage with consumers in a fun and joyful way during a period of time when people are craving some excitement.

“As online shopping becomes an increasingly common day-to-day activity, we wanted to give Aussies something digitally-driven to look forward to when they reach the middle of the year.”


Creative agency: Havas Worldwide Sydney

Executive creative director: Tim Green

Creative director: Christopher Johnson

Copywriter: Ray Ali

Art director: Mick Healy

Group account director: Brent Kerby

Senior account director: Steve Osaer

Senior account manager: Julie Bouissin

Lead senior digital strategist: Justin Stafford

Senior producer: Ros Payne

Music composition and sound design: Songzu

Production company: Finch

Director: Alex Roberts

Producer: Amy Dymond


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