Soup picks up more National Foods work
Sydney-based word-of-mouth company Soup has won further business from client National Foods.
The announcement:
Leading word-of-mouth marketing agency, Soup, has extended its relationship with National Foods.
Following extremely successful campaign for National Foods’ Le Rice brand in 2009, Soup has commenced work on another five projects for a variety of brands in the National Foods stable.
The new projects are running with a national and Eastern seaboard focus for Yoplait formé, Yoplait Petit Miam, Yoplait frûche and Yoplait Le Rice.
“We wanted to try a different form of sampling that came from a trusted source in the eyes of the consumer,” National Foods assistant brand manager, Matthew Hardwick, said.
“Soup provided a realistic in-situation sampling experience for the consumer whether it was at home or in the office.”
“We could trust that Soup would deliver and they did, so much so that they are now across a number of different brands within the portfolio.”
The projects include a complete brand re-launch and line extensions as well as a three-tiered engagement activation for frûche.
The frûche activation had influencers hosting frûche parties as well as engaging influential venues such as hairdressers and mainstream sampling and nail buffing events.
Source: press release
