Retravision switches to CHE and OMD
Electrical retailer Retravision has dropped its ad agency Balance and media agency MCA in favour of CHE and OMD following a pitch.
The announcement:
Retravision Southern Limited has today announced the joint appointment of Clemenger Harvie Edge (CHE) for its creative advertising business and OMD for its media business.
These appointments follow a comprehensive pitch process that began in early May. The appointment of CHE also includes public relations support to be provided by The PR Edge, CHE’s PR subsidiary.
CHE and OMD replace incumbents Balance and MCA, respectively.
Retravision Southern Limited CEO, Tim Cockayne, says he looks forward to the new direction CHE can take the business in this evolving retail landscape.
“Balance is a terrific agency and our business has achieved great success from our creative relationship during the past 5 years.
“We are looking forward to building these new partnerships as Retravision moves into the next era of its growth as one of Australia’s leading electrical goods retailers.”
CHE CEO, Mark Coad, says the agency is delighted with the win and looks forward to assisting Retravision with its new creative approach.
“The whole team is champing at the bit to begin working with Retravision. It was great to get to know the Retravision team during the pitch and we are looking forward to working with them to develop a new creative approach.”
OMD Managing Director, Steve Sinha, is equally delighted with the win.
“This is an exciting time for one of Australia’s longest standing electrical retailers and we’re looking forward to being part of Retravision’s continued success.”
Source: CHE press release
Retravision might have liked to advise all pitching Agency’s of this decision prior to CHE’s press release. Last response late Friday from Retravision was a final decision had not been made. Nice one.
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