South Australia: magic in your own backyard
Adelaide agency KWP has launched a new campaign for the South Australian Tourism Commission that targets domestic tourists.
The ad will be followed by a series of 30-second spots, plus 15-second retail ads and online and print work.
Credits:
Creative Director: James Rickard
Creative Team: Corey Swaffer, George Vargas
Media Team: Lucy McFarlane
Account Team: John Baker, Lucy Noblet
Production: Di Willson
Art: Jodie Kunze
Client Team: David O’Loughlin, Emma Fletcher
Director: Robi Watt
Post Production: Kojo
Agency Producer: Di Willson
Director: Robi Watt
Production Company: Kojo
Oh how dull and uninspiring.
Wasn’t there supposed to be a shake-up at SATC?? Clearly nothing has changed.
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Nice, good music etc, but until it says ‘Visit South Australia’ at the end it could be for virtually anywhere in Aus. Beaches, food, fishing…. not exactly screaming ‘specific Aussie location’.
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I agree with Anon. It could be anywhere! And it’s not really getting me excited about where that ‘anywhere’ may be.
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Magic in your own backyard. Lovely thought but blink and you’d miss the magic in that campaign.
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If its going to a national audience, they should just stick to food and wine. The rest of what SA has is mostly generic Australia albeit generally better. I assumed it was for South Australians only.
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