Clemenger BBDO Melbourne and FightMND launch latest ‘Big Freeze’ campaign

FightMND (Motor Neurone Disease) has launched its latest campaign in support of the upcoming fundraising initiative, The Big Freeze.

The campaign was created by Clemenger BBDO Melbourne and produced by Clemenger Studios, which was tasked with evolving the brand position and communications around the event.

This year, the campaign focuses on the re-framing of the beanie as the ‘Very Important Beanie’, being the only hat everyone can wear and ‘be on the one team’. This is communicated through a 30 second TVC including key members of the Melbourne sporting community with brand ambassadors Lleyton Hewitt, Sharni Norder, Johnathon Brown, Max Gawn, Hamish McLachlan and Maddie Presparkis.

Neale Daniher