Southern Cross Austereo enters music streaming space with Songl owner DMD

Southern Cross Austereo is the latest radio company to enter the music streaming space with a deal with Digital Music Distribution, the owner of Songl.

The deal sees SCA become an equal shareholder of DMD with music giants Universal Music Australia and Sony Music Australia.

The DMD joint venture was originally created by the two music labels to provide digital music services to the public, broadcasters and brands.

The news comes as DMD gears up to launch music streaming service Songl in Australia, to take on the likes of Rdio and Spotify.