Southern Cross Austereo launches new digital radio station, Triple M Country

Southern Cross Austereo has added a new country-themed digital music station to its offering.

Triple M Country – a station featuring contemporary music by Australian and international country artists – will launch at midnight on February 1.

Triple M Country will launch on digital radio from midnight on February 1

It adds to Triple M’s stable of digital radio stations, including Classic Rock, Modern and Greatest Hits.

Classic Rock was revived in July last year.

The new station will have its own music show hosted by music Lee Kernaghan, ‘The Range’, which will run from 6am to 8am on Sundays. It will also air across Triple M’s regional network and syndicated stations.

Other shows include ‘Nashville Access’ a weekly show which looks at America country music, and ‘Hot Country Saturday Night’.

Triple M Country will also partner with the Country Rocks Sydney Festival, which will be held on March 3.

Guy Dobson, SCA’s chief creative officer, said the new brand extension of Triple M would offer more solutions for clients and increase audience reach.

“Research around the world shows country music lovers discover music via broadcast radio,” Dobson said.

“The launch of the Triple M Country signals the continued growth and diversification of the Triple M brand across Australia.”

Triple M Country will be available on digital radio in Sydney, Melbourne and Brisbane or through the Triple M app.



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