Southern Cross Austereo moves national digital sales director Adam Furness to ‘best city in Australia’

Southern Cross Austereo’s national director of digital sales Adam Furness has been appointed director of sales across all of the Brisbane network’s regional television and radio, and metro radio.

A spokesperson for SCA Brisbane said “Furness is a Brisbane boy, and he’s moving back to the best city in Australia.”

The appointment comes 12 months after the Austereo Southern Cross merger and looks to be the first regional role after the creation of the national sales team announced in October, initially led by group national sales director Jeremy Simpson and now headed by Cathy Thomas after Simpson became GM of SCA Sydney.

The creation of the integrated sales team was rumoured to involve significant job losses.

The digital team won two IAB awards, an Media Federation Award and an Australian Commercial Radio Award during Furness’ leadership.

Furness is a Brisbane native who first left the city for a role with Octagon for the 2000 Sydney Olympics. He had a previous stint at Austereo from 2001 to 2005, moving on to Macquarie Radio Network.

Previous roles include director of sales strategy at NineMSN and chair of AIMIA’s (Australian Interactive Media Industry Association) video group. Furness is also a board member of Media Assisting Youth, an industry fundraising initiative.

SCA Brisbane is home to radio stations Triple M and B105.

ASC’s general manager Richard Barker said: “We are thrilled to welcome Adam back to Brisbane and into the fold here at Southern Cross Austereo where he joins a team of incredible professionals, at a time when the cross-platform application of radio is developing every single day. It’s an exciting time.”


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