Southern Cross Austereo partners with Bathurst Broadcasters

Southern Cross Austereo will become the sales representative for Bathurst Broadcasters as of 1 July 2017.

The announcement:

Southern Cross Austereo has announced that as of the 1st July 2017 it will become the sales representative for Bathurst Broadcasters which operates the two commercial radio stations, 2BS and B-Rock Bathurst.

Bathurst Broadcasters owned by the Camplin family is one of the few remaining locally owned and operated broadcast operations in Australia.

Adding 2BS and B-Rock Bathurst to SCA’s representation will add further depth and coverage to SCA’s already strong regional radio offering across the state of NSW and nationally.

From July, national businesses will be able to book activity across a total of 21 stations across NSW including a dominant suite of radio stations in Western NSW with the SCA owned stations of Hit in Orange and Dubbo and Triple M in Orange.

Rick Lenarcic, Head of Regional Media, Southern Cross Austereo said; “We are very excited to be working with Ron and his passionate team to help bring national radio sales to Bathurst.

“No one can deliver, or is more committed to regional radio than SCA. With the addition of the Bathurst Broadcaster stations to our sales representation, SCA offers 102 regional stations with a footprint audience of 7.1m people.

From 1 July, Bathurst Broadcasters will be making the switch of representation from TRSN to SCA.

Source: SCA


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.