Nine fails to secure affiliate deal for regional Western Australia, SCA secures deal for Tasmania

July 1, 2016 10:41

The Nine Network has failed to secure a deal to ensure its signal stays on-air in regional Western Australia despite last minute talks between the parties.

Nine’s affiliate Southern Cross Austereo (SCA) was able to secure a deal to ensure that parts of Tasmania affected by the switch-over from WIN to SCA did not go black; however, Nine was unable to secure a similar deal in Western Australia.

“Nine is disappointed that audiences in regional WA will be unable to receive our programming after the licence holders in that region, WIN and Prime, rejected all offers to find a reasonable, negotiated agreement despite Nine concluding new program supply agreements for all other regional licence areas across the country,” said a Nine spokeswoman.

“The only beneficiaries of this situation are Prime and WIN, who will now broadcast their signals in Regional WA with no real competition from West Digital Television (their joint-venture and the holder of the third commercial television broadcasting licence in Regional WA).

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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