Nine fails to secure affiliate deal for regional Western Australia, SCA secures deal for Tasmania

The Nine Network has failed to secure a deal to ensure its signal stays on-air in regional Western Australia despite last minute talks between the parties.

Nine’s affiliate Southern Cross Austereo (SCA) was able to secure a deal to ensure that parts of Tasmania affected by the switch-over from WIN to SCA did not go black; however, Nine was unable to secure a similar deal in Western Australia.

Nine logo“Nine is disappointed that audiences in regional WA will be unable to receive our programming after the licence holders in that region, WIN and Prime, rejected all offers to find a reasonable, negotiated agreement despite Nine concluding new program supply agreements for all other regional licence areas across the country,” said a Nine spokeswoman.

“The only beneficiaries of this situation are Prime and WIN, who will now broadcast their signals in Regional WA with no real competition from West Digital Television (their joint-venture and the holder of the third commercial television broadcasting licence in Regional WA).

This is at odds with the purpose of the licence which West Digital Television has been granted and a terrible disservice to their audience. There will also be less options for advertisers in the region and no ability for local advertisers seeking to reach consumers in Regional WA in association with Nine’s top ratings programs such as The Voice, Love Child, the Today Show and Nine’s nightly news.”

Last night regional broadcasters SCA and WIN switched signals as part of their new affiliate deals with SCA, lining up with Nine and WIN with Ten.

The change-over of affiliate relationships saw Nine and SCA forced to negotiate new arrangements in a number of key regional markets, with the parties securing deals in Mildura, Griffith and the Riverland earlier in the week.

Regarding the Tasmania deal, a SCA spokesperson said: “We are pleased the affiliation issues have been resolved ensuring that Tasmanian viewers continue to get their favorite Channel 9 programs after 30 June.” 

Former affiliates Nine and WIN have long been partners but in recent months the relationship unravelled, with WIN taking Nine to court over 9Now and live-streaming – a case WIN lost, which led to a complete redrawing of regional TV’s borders and Nine and SCA signing an affiliate deal in April, with WIN and Ten subsequently signing their own deal.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.