Southern Cross Austereo’s key metro programs will continue through the Easter non-ratings period

Southern Cross Austereo (SCA) has announced that a range of its key metro shows across Triple M and the Hit Network will forego the Easter holiday survey break and continue regular program schedules.

SCA chief content officer, Dave Cameron, said radio provides a crucial sense of companionship during this period of isolation.

Cameron said maintaining connection with listeners was vital

“This is all about radio doing what radio does best, companionship. Our on-air talent are acutely aware of the need to stay connected with their listeners during this uncertain time, and provide the human interaction and social connection while we are all in isolation that music streaming platforms just can’t match,” Cameron said.