Southern Cross Travel Insurance hires 303

Southern Cross Travel Insurance has awarded its full service advertising business t0 303 Group after a competitive review.

Jon Mckie, group managing director of 303, said the win was significant, and gave the agency the chance to raise the bar in a category “where effective creative advertising seems almost completely absent.”

303 has been handed advertising, search and digital duties as well as media planning and buying on- and offline.

“Southern Cross Travel Insurance is completely unique in this market as you are dealing directly with the insurer rather than with intermediaries. This makes for a competitively priced product with great after sales support,” added Mckie.