Sparcmedia hires Megan Hansen in preparation for NZ expansion

Pureprofile advertising company Sparcmedia is forging agency partnerships for its expansion to New Zealand, taking on Megan Hansen as account director in NZ.

The announcement:

Sparcmedia is expanding in the New Zealand market by partnering with agencies to provide an insight-fuelled programmatic offering to marketers. The Sparcmedia Xtend partner offering helps agencies to build their data, insights and programmatic offering, allowing them to tap into the growing NZ programmatic market which is expected to hit $30 million at the end of the year, according to the 2016 IAB/PwC Online Advertising Report.