Spark Foundry wins Macquarie University’s media account

Following a competitive pitch, Publicis Group agency Spark Foundry has won the media account for Macquarie University in Sydney.

Macquarie University

Macquarie University’s chief marketing officer Elizabeth Horbach said: “We are delighted to be partnering with Spark Foundry Australia. Their response to the pitch was impeccable. In particular, we valued their data-driven approach to media strategy and planning, in addition to the team’s extensive experience combined with their deep understanding of our needs and collaborative approach.”