Spark Foundry wins Silversea Cruises and My Muscle Chef media accounts

Luxury cruise line Silversea Cruises and prepared meal brand My Muscle Chef have both appointed Spark Foundry to their media accounts following competitive pitches.

The Publicis agency’s remit will span strategy, planning and buying, with both appointments effective immediately and handled out of the Sydney office.

“We’re excited to announce our partnerships with these two brands. As a smart, fast-growing local business, My Muscle Chef echoes Spark Foundry’s own entrepreneurial spirit and big thinking. While with Silversea Cruises, we look forward to working with an innovative brand that is redefining the concept of immersive travel,” Spark Foundry’s Australia CEO Imogen Hewitt said.

Silversea Cruises is majority owned by Royal Caribbean Cruises, with the account win expanding on the agency’s existing relationship with Royal Caribbean’s other brands, including Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. It’s the first time Silversea has appointed a local agency to manage its media account.

“Silversea is globally recognised as an innovator and leader in ultra-luxury cruising and expedition,” said Silversea Cruises’ ANZ managing director, Adam Armstrong.

“As we focus this year on bolstering our marketing activity in the Australian and New Zealand markets, we’re pleased to announce Spark Foundry as our media agency of record.”

Launched in 2013, My Muscle Chef is a prepared meal business sold via direct delivery and in supermarkets such as Harris Farm, IGA, Romeo’s and Foodworks.

Added the company’s senior marketing manager, Clementine Churchill: “With our business experiencing exponential growth over the past 18 months, we needed an agency partner to help us take a more holistic approach in our marketing, while putting the consumer at the heart of our media plans.

“I’m incredibly excited to be working with Spark Foundry which has shown its combined strength in media planning, buying and a sophisticated analytics team.”

Hewitt was appointed Spark Foundry’s CEO in September last year after Sue Squillace went over to Carat.


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