Spark Foundry’s Max Broer takes up Bohemia national strategy director position

Spark Foundry’s Max Broer has joined media agency Bohemia, part of the M&C Saatchi Group, as national strategy director.

Broer replaces James Boardman, who returned to Wavemaker last month after almost a year in the role.

Broer was strategy director at Spark Foundry, held the same role at Blue 449 before the two agencies merged, and has also spent time at UM, Match Media and Initiative.