Sparro adds Dymocks, Oz Hair & Beauty and more to growing client list

Digital marketing agency, Sparro, has won the media and strategy accounts for Dymocks, Oz Hair & Beauty and JDRF.

The independent agency’s recent growth has also seen it expand its offering into full digital media, content strategy and ecommerce consulting.

Co-founder and partner, Cam Bryant, attributed the growth to meeting brands’ new expectations of agency with Sparro’s ‘Expect more’ philosophy.

“Digital agencies, particularly indie agencies, are best placed to deliver more for clients — not just results, but more leadership, trust and innovation,” he said.

“Our team has such a strong admiration for what these brands stand for, what they’ve achieved to date, and where they want to head. We can’t wait to get stuck in to help drive real tangible results that will help them on this journey and get some more wins on the board for Aussie businesses.”

The Sparro team

The new clients join Sparro’s roster which includes Temple & Webster, Catch, Webjet and Estee Lauder Companies.

Noting that clients have put an even greater focus on ROI, creating more demand for digital marketing services, Bryant added: “We’ve built strong client relationships over seven years from acting client-first, cutting the bullshit and building a business around people and honesty, over short-term profit.

“As a result, in recent months many clients have trusted us to consult and add value in different ways, embracing projects across site optimisation, content creation, media planning, offline media buying, data visualisation and automation.”

Since June, Sparro has also made 18 new hires, namely Jess Steele as key account director from We Are Social. Steele stepped into her new role following the promotion of Hannah Jones to general manager in June.


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