7plus adds new content and ad options for summer viewing

November 16, 2020 10:00

The Seven Network’s 7plus platform has announced its line up of content for the summer, and new opportunities for advertisers to get closer to its viewers.

7plus has led the BVOD market according to Oztam data, with 41.5% of commercial free-to-air BVOD so far this year. This is closely followed by 9Now on 41.3%, while 10play on sits at 17.2%.

The BVOD market has shown strong growth this year according to Seven West Media chief digital officer, Gereurd Roberts, as Australians find themselves spending more time at home.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.