Sparro wins the paid search account for Choice

Digital marketing agency Sparro has won the paid search account for Choice.

The agency will be working closely with Choice’s in-house team, as the consumer advocacy group aspires to increase its growth throughout Australia.

Steve Connolly, head of marketing at Choice, said: “Sparro’s team of channel experts really took their time to understand our organisation and what was important to Choice members and supporters. They presented a clear strategy and demonstrated how we are aligned in our values.

“We are confident this will be a great partnership, and we are looking forward to working closely with Sparro.”

Sparro co-founder and partner, Cameron Bryant, said: “We are super excited to work with such amazing long-standing Australian brand, Choice. We are aligned in their values of better, safer and fairer products and services.

“We can’t wait to execute on our data-driven digital strategy across the brand and to deliver value for both their organisation and members.”

Sparro has also announced it has brought on six new marketers from its Digital Starters program, making 18 in total for 2019.

Sparro’s current client roster includes Webjet, Catch, TAFE NSW, Destination NSW, Estee Lauder Companies, Seafolly and Domino’s Pizza.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.