Dr Mumbo

There ain’t no party like a #SpartieParty. There is no party

Can there be anything lonelier for a social media manager than throwing a hashtag party and nobody turning up?

Dr Mumbo needs only to turn to Seven’s efforts to promote Australian Spartan for the answer.

On Thursday, Seven’s Australian Spartan Twitter account tried to get the excitement going about the network’s attempt to take a bite out of the Ninja Warrior franchise.

Committing multiple crimes against punctuation, it tweeted:  “WIN AN #AUSTRALIANSPARTAN PACK! It’s easy! Snap pics of your Australian Spartan viewing party with the #SpartieParty and upload on Facebook, Twitter or Instagram”

The post earned a retweet from Seven Perth and a like from Seven Adelaide. But sadly, the #SpartieParty hashtag didn’t set Twitter on fire.

Still, Seven Adelaide wasn’t giving up. “Who’s planning a #SpartieParty?!?!?” it asked later that morning.


Awkwardly, nobody replied or retweeted.

Undaunted, the Australian Spartan social media manager tried again on Friday, sharing an image of a cut out Spartan mask – urging followers to “transform into an Australian Spartan with your very own Spartan mask”. They didn’t quite explain, but presumably, their intention was for excited viewers to take to their colour printers, glue it to cardboard, cut it out, and attach it to their faces. Simple, huh?

Inexplicably, not a single soul retweeted or liked the post. It was almost as if viewers had better things to do on a Sunday night than hold a Spartan viewing party.

But luckily, the tendrils of Seven reach far and wide.

So Yahoo7’s head of TV Homairi Razi tapped into her 619 followers and became the only person to actually share an image of a Spartan mask on Twitter. It earned two likes – one from Channel Seven, and one from the Australian Spartan Twitter account.

And with that, the #SpartieParty hashtag died.


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