SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing

McDonalds-150x112McDonald’s has named former SPC Ardmona marketer Bronwyn Powell as its new head of marketing following the departure of Madeleine Fitzpatrick to Metcash.

Powell, who left SPC last week, has been replaced by Sandra Pereira as marketing and innovation director.

It will be Powell’s second stint at McDonald’s having spent eight months working on marketing projects at the fast food giant between June 2011 and January 12. She then joined 20th Century Fox as marketing director, a position she held for a year before joining SPC.

Pereira meanwhile was most recently head of strategy and innovation for SPC, helping to launch its new product Perfect Fruit.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.