SPC makes ‘happy little human beings’ in campaign for ‘sneaky veg’
SPC has unveiled a new campaign promoting its new range of Baked Beans and Spaghetti products with “Sneaky Vegetables”.
Targeting parents of younger children, the campaign, created by Leo Burnett, showcases how children often refuse to eat vegetables and how the new product can solve the problem for parents.
https://www.youtube.com/watch?v=gX98Uj7Q5rU&feature=youtu.be
Boring.
I don’t think it is boring at all – I think for any parent (as I am with 2 young ‘uns) it really resonates.
Full disclosure – I work on the media side @ Slingshot and of course am prejudiced somewhat to the brand. However I genuinely think it is a great ad and see no reason to not support it publicly in this forum. It can’t all be shit flinging can it.
I tend to agree, Mr C,
This is a great example of a campaign where the insight (parents try to trick their kids into eating vegetables by disguising them) is what makes it interesting, rather than necessarily the creative execution per se.
Cheers,
Tim – Mumbrella
This is great!
The insight is clearly the catalyst for the product development, rather than a stroke of creative genius… and that’s just fine by me.
Too many agencies are clever for the clever’s sake, which can be difficult when polishing a turd on New Products without a well defined customer or insight.
This is a great example of solid integration between Product Development, Marketing and Agency. Kudos.
I’m surprised there’s no mention of it on their website, I kind of want to know what’s in it.