Special and ANZ build on new brand platform with second campaign

Kalila Welch

May 11, 2022 10:20

ANZ has launched its second campaign from its recently appointed creative agency Special Group, just over a month since launching its new brand platform in early April.

The second iteration of the ‘Financial Wellbeings’ platform reintroduces ANZ staffer ‘Pete’ in what the brand character’s second attempt to create ads for the Bank.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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