Bet365 takes a punt on Ryvalmedia, handing it consolidated $40m media account
Ryvalmedia has been handed the consolidated Bet365 media account, Mumbrella understands. After winning the digital account last year, the total consolidated account is thought to be worth an estimated $40 million.
Carat was the incumbent for the account, winning it in 2011 under then agency MD, Simon Ryan, who now runs Ryvalmedia parent group, Ryancap.
Both Ryvalmedia and Bet365 declined to comment on the move, which was confirmed to Mumbrella by industry sources.
So outside of Woolworths how many clients do Carat have left ?
It’s great to see the good ol’ days are not gone… where white males and handshakes are still king. I curtsy to you all.
Attacking the integrity of a former client is an interesting business strategy.
Really poor reflection on the business to attribute a client loss to sexism and racism. Speaks volumes about where they’re at as a business.
Good time to be a man though…