Special makes several senior creative promotions

April 30, 2024 9:14

Special Australia has made five creative promotions, strengthening its senior leadership team and position in market.

Sian Binder, Lea Egan, Max McKeon, Nils Eberhardt and Simon Gibson have all been promoted to group creative director after several years at the independent agency.

(L-R): Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.