The Sphere Agency wins luxury tableware brand Anna Vasily

Melbourne-based The Sphere Agency has won the creative and media duties for global dinnerware brand My Glass Studio’s new luxury tableware offering, Anna Vasily.

The brand, which is entering Australia for the first time, will initially sell its new Anna Vasily products exclusively online at its new website.

Anna Papaharisi, CEO of Anna Vasily said she thought the Australian market was the “perfect launching pad” for My Glass Studio’s expansion into the Asia-Pacific region.

“With that in mind, we needed an agency that understood the APAC marketplace and had current dealings across the Asia-Pacific region. Sphere have really helped us shape the brand into something we’re confident consumers will love – not only in Australia, but around the world,” Papaharisi said.

Michael Abdel, founder and executive creative director of The Sphere Agency added: “It’s fantastic to be able to work in a real collaborative manner with such incredibly talented designers and business people in Anna Papaharisi and Vasily Pashalis. They have a clear vision for the brand and we’re delighted to be helping make it a reality.”

The Sphere Agency’s other clients include Rosella, Melbourne Coffee Co, Cha Time, Parrot and MAB Construction.


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