Sphere Agency wins Melbourne Heart FC

The Sphere Agency has been appointed as advertising agency for Victoria’s new A-League soccer team Melbourne Heart.  

“Our first task is to announce the team’s existence to the people of Melbourne,” said Sphere creative director Darren Fishman  “This is being done across outdoor, press and radio with a campaign that highlights the club’s traditional looking strip. We feel the strongest emotional link between fans and a club is the jumper or shirt they wear, so this has been the focus of our initial roll out.”

Melbourne Heart Sphere Agency MumbrellaThe 2010-11 soccer season will be Melbourne Heart’s first in the A-League.


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