Sphere keeps it real for Hudsons Coffee
Hudson’s Coffee has hired The Sphere Agency for a rebrand of the cafe franchise.
The company says a new ‘Real coffee for really different people’ campaign – appearing shortly across print, outdoor plus morning radio and online – is designed to adopt “a more fun and colourful fee”.
The chain has around 50 stores nationally.
“There are some really interesting and colourful illustrations that form part of the environment within a Hudsons Coffee store, and we took these elements and incorporated them into the new campaign to deliver greater consistency for the brand at all touchpoints,” says Sphere creative director Darren Fishman.
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Seriously….that’s the NEW campaign? Could they stuff any more branding lines into the image?
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