Spice and Soul and 360 Immerse join forces to create new agency
Spice & Soul PR & Marketing (SSM PR) and 360 Immerse Agency have merged to form iD Collective (IDC).
The announcement:
Spice & Soul PR & Marketing (SSM PR) and 360 Immerse Agency unite today as the iD Collective (IDC), marking the formation of an exciting new partnership between two renowned Australian communication agencies.
After years of indirect affiliation, directors Michelle Palmer, Amanda Booth, Grant Smillie and Mary Morton decided it was time to shake things up in communications. Pooling their diverse talent and resources, the foursome has established a fresh, unique business based on the same core values and ethics whilst complementing each other’s areas of specialty.
iD Collective is focused on creativity, knowledge, hard work – and fun. We also like good coffee. With offices in Melbourne, Sydney and Los Angeles, the agency’s client portfolio includes some of Australia’s biggest brands and business, extending across Sport, Fashion, Lifestyle, Food, Travel and Tourism, FMCG, Government and Events (hence why we need good coffee).
“It made so much sense to us to bring our businesses together. Communication continues to change and we pride ourselves on being game changers in this space. Our clients now have access to an incredibly experienced PR, Digital, Marketing and Talent team. Given the wholesale transformation of the media landscape over the past couple of years, I think one of our greatest advantages is the way we can now offer brands specialist communications solutions in new media as well as traditional PR,” said new Managing Director, Michelle Palmer.
iDC’s four principals possess extensive experience across a variety of industries and are each highly regarded in their respective fields.
iDC has secured a stunning Melbourne residence on bustling Fitzroy Street, St Kilda. The double-story heritage building will house iDC’s 30+ staff and also co-exist with 360 Agency, a music production and talent agency.
Source: Jessica Head, iD Collective General Manager
