Spicers mocks the foppish haircuts, manscaping and metrosexuality of the design world

Paper brand Spicers is attempting to engage with the design community by poking fun at it.

The campaign, devised by brand consultancy Block, centres on the exploits of three men who are supposedly the antithesis of a stereotypical designer – they drive tanks, shoot guns and let off explosives.

Over the next month, Joe the ‘Brawn Identity’, Paulie ‘The Gun’ and Dave the ‘Number Cruncher’ will find extreme ways to print, emboss and cut paper. This will be filmed to make episodes for Spicer’s Facebook page, and to create 3,000 calendars.

http://youtu.be/uckPmufR4mI