Spike Jonze: Clients should be willing to be fired on a good idea
Jonze
Film director Spike Jonze has urged marketers to be more brave in commissioning ideas, telling a forum at Cannes Lions they should be “willing to be fired for a good idea”.
In a wide-ranging discussion with Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, at a session called Meet the Disruptors Jonze said he got people to establish relationships with his films by “not telling them what to think or feel”
The American director has created a number of music videos for the likes of the Beastie Boys and Fatboy Slim, as well as movies including Being John Malkovic, Where the Wild Things Are and Her.
