Spinach creates new TV campaign for Circulon Cookware

Circulon Cookware has released a new campaign via full service agency Spinach aiming to showcase the brand’s non-stick circles.

The 30-second ad uses high-speed macro photography to give an extreme close up of the cookware to showcase its properties, and is the agency’s first work since picking up the Meyer Cookware account in April.

Spinach creative director Frank Morabito said: “When you cook with Circulon cookware, food won’t stick…guaranteed. That’s the powerful, simple message we needed to communicate. The secret lies in the non-stick circles that form the base of every Circulon pan.