Top Stories:
- Opinion: What exactly is Campaign Brief’s stance on scam?
- Tourism Australia boss denies food and wine campaign favours luxury market
- Four agencies on Sensis media shortlist
- Woolworths ties up elongated media pitch appointing Match Media to Masters account
- Opinion: What Australia’s fake, formulaic and contrived work could learn from the humanity of Africa
- Latest ZenithOptimedia research suggests Aussie ad market to stay flat this year
- TV ratings: AFL beats NRL across weekend, but Nine wins Sunday ratings
- Telegraph columnist Annette Sharp claims she is writing about Sam Armytage’s appearance to ‘champion’ women
- News Corp’s Nichola Lewis joins Mindshare as chief investment officer
- Hungry Jacks hijacks Maccas Monopoly campaign in fast food marketing war
Aldi has new ads in its ‘Like Like’ campaign, including this slightly dark castaway-inspired piece.
https://www.youtube.com/watch?v=OS1y7sQgIh0
Morning Update:
https://www.youtube.com/watch?v=eubWYPhcEEo
AdAge: Budweiser Says Drunk Drivers Kill Puppy Love
“The Budweiser puppy is back … sort of. And it’s at risk.
The brew is seeking to recapture some of the magic of its popular “Puppy Love” Super Bowl spot with a new anti-drunk driving digital video featuring a man and his dog. The spot uses the same breed — a Yellow Lab — as the Emmy-nominated Clydesdales Super Bowl ad. The dog in the ad is not the same one shown in “Puppy Love,” which actually made use of several pups. But Bud stuck with the same breeder for both spots.”
https://www.youtube.com/watch?v=ykJAnsHt548
AdWeek: Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift
“Oh man, grumpy dad who’s working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don’t get mad at your kid. Take a lesson from Peanut Butter Cheerios dad, and be cool. Hang out for a minute and laugh with Junior. It’ll be nice before you head off for however many grueling hours of whatever it is you do.
Judging by your rugged appearance and attire, and that clocking in at midnight is even an option, it’s presumably something blue-collar. Dock worker? Warehouse worker? Auto worker? You are in the Cheerios demo. You should be eating lots of Cheerios at 11 p.m.”
https://www.youtube.com/watch?v=X-em3Y2HyeE
Mashable: Starbucks TV Campaign Celebrates Life’s Moments in Text and Emoji
“Starbucks is jumping on iPhone 6 fever with a new campaign that shows special moments in iOS-based MMS closeness.
The Seattle-based coffee chain is rolling out three new ads from ad agency BBDO that feature text and emoji-based interactions, which occur simultaneously with spoken dialogue.”
Campaign: Sherwood to retire from BBH
“Simon Sherwood, the group chairman of Bartle Bogle Hegarty, is to retire at the end of the year.
He has been with the agency since he joined as an account manager in 1982. He was the first person hired by founders John Bartle, Nigel Bogle and John Hegarty.
He rose through the evolving company and had become managing director of BBH London before founding the agency’s first international office in Singapore in 1996. On his return to London he served as group chief operating officer and then group chief executive in 2012. He became group chairman in 2012 and has served as chairman of the BBH Board, which was formed following the company’s sale to Publicis Groupe in 2012.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin