Splendid Communications picks up Red Bull Australia
Splendid Communications has won the Red Bull Australia account for its national online music competition.
The announcement:
March 21, 2011 –
Splendid Communications has been appointed by Red Bull Australia to manage the communications for the brand’s national online music competition, Red Bull Bedroom Jam.
In its second year, Red Bull Bedroom Jam provides a unique opportunity for young bands to be discovered through live webcasts from their bedroom. Two winning bands will have the chance to record at the Red Bull Studio in LA or London, play at a major festival in the UK and tour with an established Australian band.
The national media relations campaign will roll out from March to September and include influencer engagement, content creation, program and tour publicity.
Splendid Managing Director, Annalise Brown, comments, “Red Bull is a fantastic win for Splendid Australia and a great fit within our portfolio of music, youth and drinks brands.
Our knowledge and experience, from amplyfing music festivals and events, to content creation, seeding and non-traditional PR techniques perfectly compliment the Red Bull brand and the Red Bull Bedroom Jam property.”
Splendid was awarded the account in a competitive pitch.
Source: Splendid Communications media release
