F.Y.I.

Spoke Corporate rebrands to Spoke as part of national growth strategy

Spoke has unveiled a new brand as part of its national growth strategy, whilst bolstering its senior management team.

The announcement:

Perth-headquartered investor and media relations firm Spoke has announced its latest national growth strategy and unveiled a new brand at an official launch event.

The new strategy intends to consolidate Spoke’s growing footprint and national portfolio of clients across mining, energy, professional services, technology and other sectors. The company has also grown its investor relations offering for ASX small caps.

The announcement and rebrand from Spoke Corporate to Spoke follows a period of sustained growth for the company.

Founder and managing director Luke Derbyshire, who launched the company in 2014, used the occasion to provide guests with a business and commercial outlook for the year ahead.

“The speed and volume of activity we’re seeing across multiple sectors already this year is significant,” Luke said.

Since the pandemic, Spoke has proactively bolstered its senior management team as demand among energy and ASX listed companies grew for ESG communications and engagement strategies.

Josh Nyman, who formerly held senior political roles in both State Government and Opposition, was appointed general manager; Melissa Tempra took up an account director role following many years as head of corporate hospitality at the Fremantle Dockers; and Josh Lewis, former energy transition editor at international oil and gas publication Upstream, also joined the media team.

“We’re thrilled to attract a team with the expertise and personalities to continue driving our business,” Luke said.

“The moves were driven by the appetite of the market – since Covid it’s been nothing but hunger from companies to not only communicate more, but really ensure the information they share is connecting with their audiences.

“Without doubt, it was one small positive to come out of the pandemic duress.

“We believe the next 12 months, even with the choppiness of inflation, will be far more bullish than any year since Spoke was established in 2014.

“We’re seeing massive interest in our digital content offerings, including compelling, branded CEO interviews and investor update videos, which are really hitting the mark with our clients and their audiences.

“Our strategy has always been to remain agile and proactive in our approach, ensuring we can be at the forefront of new trends.”

Spoke has developed new branding and launched a revamped website. Luke said the purpose of the brand was to show the company’s evolution and better represent Spoke’s creative but commercial thinking.

He added that Spoke boasted an impressive client list and had been involved with a string of high-profile projects, from the launch of WesTrac’s internationally renowned autonomous equipment technology training centre in Collie, to Carnarvon Energy’s discovery of one of Australia’s largest oil fields, to Winsome Resources’ phenomenal growth story that has seen the Canadian-focused lithium explorer rise from listing on the ASX in 2021 to achieving a market capitalisation of more than $300 million.

Spoke is also the official media partner for the upcoming TEDX Perth event, scheduled for April this year.

Source: Spoke

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