Sponsors come on board with SBS as Australia goes for glory in Eurovision Song Content

Screen Shot 2015-05-18 at 12.46.00 PMRenault, Ahm Health Insurance, Bingle Car Insurance and Harvey Norman have been named by SBS as the official sponsors of this month’s broadcast of the Eurovision Song Contest, which Australia is a guest competitor in.

It is the first time the event will feature an Australian entry, sung by Guy Sebastian, with the semi-finals broadcast this Wednesday and Friday ahead of the final which takes place in the small hours of Sunday morning.

Australia was invited to participate to mark the 60th anniversary of the event which has achieved almost cult status both locally and in some European countries.

SBS Media national sales manager Adam Sadler, said: “The response to this year’s historic Eurovision broadcast has been very strong. We have developed a number of innovative and creative opportunities to deepen engagement with Eurovision fans across all of our platforms.”

According to OzTam figures provided by SBS, The Eurovision Song Contest reached an Australian audience of more than three million last year and an international audience of approximately 195m.

Director of sales Andrew Cook added: “2015 marks the 30th anniversary of the Eurovision Song Contest on SBS, and today thanks to our influence, mainstream Australia has truly embraced the cultural phenomenon that is Eurovision.

“As the exclusive broadcaster in Australia we are pleased to once again offer audiences a comprehensive multi-platform experience with content available across TV, radio and digital.”

SBS will be able to rate each performance in the primetime replays with the Renault Reactor – a technology platform that will show real time ratings and help to find Australia’s favourite performer on each night. Renault will also celebrate the broadcast with SBS by giving viewers the chance to win an all-new Renault Captur.


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