Greenpeace posts warning of Reef devastation in new global advertising campaign

Screen Shot 2015-05-18 at 11.15.57 AMGreenpeace has launched a new global advertising push with a stark warning over the future survival of the Great Barrier Reef.

The organisation’s ad shows a thriving and colourful reef next to a dead coral wasteland, with the words ‘Don’t let them turn this….into this’.

The ads will appear in buses and trams in Sydney, Melbourne and Brisbane from next week and will run until the end of June.

The creative was produced in-house using stills from nature cinematographer and photographer Daniel Stoupin.

A Greenpeace spokesman said the campaign aims to demonstrate what will happen to one of the world’s most unique natural environments if a mine being proposed for construction on the north Queensland coast gets the go ahead.

Greenpeace argues it will further devastate the Reef.

A different version of the advertising will be launched internationally.


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