Sponsors warn NRL over sex scandal

NRL’s major sponsorship voices have joined the debate over the fallout of the Matthew Johns scandal.  

In an article in the Australian Financial Review today, the newspaper spoke to some of the sport’s biggest sponsors, who make it clear that it is teetering on the brink of a revenue catastrophe if the game does not sort out its image.

There are a series of strong comments.

From John Symond, boss of Aussie Home Loans:

“The reason you sponsor a sport or an athlete is to enhance your brand. At the moment rugby league isn’t enhacing our brand. If our contract was up next week, we wouldn’t renew it.”

Toyota’s GM of marketing Peter Webster threatened a rethink unless poor player behaviour is “eliminated or almost eliminated”.

And Katuie Page, chief executive of Harvey Norman, said the companmy was “appalled” and “disgusted” , but was standing by the sport.

And former adman John Singleton also shares his views, tellign the newspaper: “The immediate problems for the NRL are that corporate sponsorship will be harder to get and mums won’t let their sons play rugby league.”


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