Sponsorship conflicts: what happens next?
Ahead of this month’s MSIX conference, Rob Mills, director and CEO at Gemba discusses the profits and perils of dealing with consultancies when it comes to framing sponsorships.
Okay… Let’s play a game of ‘What happens next?’
Here is the scenario:
Brand X engages a ‘sponsorship consultancy’ to recommend which sport and entertainment assets they should acquire. The up-front ‘consultancy’ component is delivered for a fixed fee. Then, very generously, the sponsorship consultancy offers to secure the recommended sponsorship for a fee based on a percentage of the total deal.
