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Sports Flick expands football stable with CONCACAF Gold Cup

Football-focussed streaming service Sports Flick continues to expand its portfolio of leagues and competitions, landing the rights to North America’s 2021 CONCACAF Gold Cup.

The competition will be played in the USA and broadcast live and exclusive to Aussies via the Sports Flick platform, and takes place from 10 July to 1 August.

The CONCACAF Gold Cup joins Sports Flick’s growing stable of football competitions, which includes the K-League, Austrian Bundesliga, Chinese Super League, Liga Primera and UAE Arabian Gulf League.

The platform also streams an eclectic range of other sports including European handball, Indian and Panama baseball, Ju-Jitsu, Serbian rugby league.

CONCACAF Gold Cup / Facebook

The 2021 CONCACAF Gold Cup will feature Host Nation the United States, as well as Canada, and Confederation heavyweights Mexico, Costa Rica, and Honduras.

Sports Flick CEO, Dylan Azzopardi, said: “We are proud to announce another major football tournament to be broadcast on Sports Flick. We are committed in our endeavours to provide more football from around the world for Australians to watch.”

GM Michael Turner added: “The CONCACAF Gold Cup is a fantastic opportunity for Australians to connect with football from another corner of the world.

“Our latest acquisition supports our broadcast strategy, that Football is the world game, and we want to ensure Australians can enjoy as much football as possible from all corners of the world.”

CONCACAF is working with MEDIAPRO Group to promote the Gold Cup internationally, and managing director of Mediapro Asia, Lars Heidenreich, said: “As part of our growing slate of properties, we are delighted to be able to bring the 2021 CONCACAF Gold Cup to Australia through Sports Flick.

“We trust this event brings more diverse content to the Football fans in Australia and enhances our partnership with Sports Flick, diversifying their existing library of sports rights for their Australian audiences.”

Sports Flick Home Page

Meanwhile, Sports Flick recently wrapped up its broadcast of the UEFA Women’s Champions League.

Reports emerged earlier in 2021 that the platform was in the running to snatch the UEFA Men’s Champions League rights from under the nose of current holders Optus Sport (having done the same with the K-League), but Mumbrella understands that Sports Flick is no longer a front-runner for the competition.

Meanwhile, Optus Sport continues to cement its own football offering, landing the rights to the 2023 Women’s World Cup, to be played in Australia and New Zealand. It is also preparing to broadcast flagship international tournaments, the Euros and Copa America, over the next month or so.

The latest deal continues the fragmentation of worldwide football competitions across streaming platforms in Australia, following Network Ten parent ViacomCBS securing the rights to the A-League, ending a 15-year affiliation with Foxtel.

Foxtel still has broadcast deals for international competitions including the Spanish Liga and German Bundesliga on Fox Sports and its Kayo streaming service.

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