Sports Marketing Summit: Football Australia comms head says inclusivity in modern sports is ‘no longer optional’
Mumbrella’s Sports Marketing Summit returns to Sydney this month. Football Australia’s chief corporate affairs, brand and communications officer, Peter Filopoulos believes social issues and inclusivity are no longer optional – they are central to the conversation in modern sports.
Inclusion in sports is about creating a space where everyone feels welcome, respected, and valued. It goes beyond mere representation to ensure that diverse voices are not just present, but truly heard.
According to Football Australia’s chief corporate affairs, brand and communications officer, Peter Filopoulos, modern-day sporting brands must bear this in mind when planning their marketing activities.
“Brands that embrace diversity and support important causes build stronger, more meaningful connections with their audiences,” he said.
