Sports Marketing Summit: ‘They like who I am as a person’ – Olympian Tilly Kearns on using social media to inspire young girls
The Paris 2024 Olympic Games was one of the first Olympics to allow social media users access to behind-the-scenes footage of their favourite athletes.
Platforms like TikTok and Instagram gave competitors the opportunity to publicly share the ups and downs, challenges, and triumphs of their sport.
Tilly Kearns competed in the Olympics, earning a silver medal as part of the Australian Women’s Water Polo team.
