Sports marketing veteran joins Wasserman’s local push

March 25, 2025 10:58

Global sports, music, and entertainment company Wasserman has appointed sports marketing veteran Peter Jarmain as vice president, leading its live event and experiential division.

While the company has working in Australia and New Zealand since 2006, Jarmain’s appointment aims to strengthen Wasserman’s presence in the local markets. It forms part of Wasserman’s broader strategy to expand its offering, including women-focused, global impact and advisory business, The Collective.

Taking the helm at Wasserman Live, Jarmain will be responsible for live event production, experiential operations, custom fabrication, and branding and signage across the Australian and APAC markets.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.