Sports media company acquires challenger brand
Australian sports media company The Public Apology has acquired new sports website The Sporting Regard.
The announcement:
SYDNEY: Sports media challenger The Public Apology has penned a commercial agreement to acquire new market entrant, The Sporting Regard, for an undisclosed sum.The Public Apology founder and publisher, Dave Edwards, said the acquisition signals an aggressive push by the two mastheads to capture a larger slice of the online sports opinion market.
“While a relative newcomer to the field of obscure sports opinion writing, The Sporting Regard has quickly generated a loyal online fan-base – and that’s something we were eager to capitalise on,” Edwards said.
Great news.
The Roar won’t be happy with this.
This will surely ruffle a few feathers over at Roar HQ. About time the sports blogosphere had a bit of a shake up!
It’s about time someone came out and gave the obscure sports media market a real shake up.
The Roar waits with studs planted firmly in the soil for the charging Martin Lang-esque juggernaut that is this newly merged entity.
The strategy of embracing inorganic growth – the very same as employed by many of the major publishers in Australia – is clearly a cunning one.
We have been duly put on notice by these friends turned foe. No longer will beige reign on The Roar. Instead, we will now be championing content of only the most vibrant hues of grey, off-white, and sepia.
Keep Roaring.
Zac
Managing Director
The Roar
Methinks The Roar’s lunch is about to get stolen. Stand by for some fireworks.