Gambling brand Sportsbet is in dispute with CommBank after it created a spoof version of the bank’s “Can” ad.
CommBank said that it would take steps to have the video removed from social media because it infringed the company’s intellectual property rights.
The original featured actress Toni Collette reading “An Ode To Can”, while Sportsbet’s features a lookalike reading “An Ode to Toni”.
Facebook has acted to remove the video from its player, while it remains on Sportsbet’s YouTube channel.
Commbank issued a statement saying: “While we recognise that the parody is a bit of fun, we do take our intellectual property rights seriously as I’m sure does Sportsbet. We have taken steps to have the video removed.”
Haydn Lane, head of communications at Sportsbet told Mumbrella in a statement: “Some people CAN’T see the funny side of life, at Sportsbet we CAN. No one wants to be accused of being a CAN’T.”
The parody was completed in-house without agency involvement.