Sportsbet encourages Aussies to ‘sledge the Poms’ and win $20,000 in run up to Ashes
Online bookmaker Sportsbet.com.au is offering Australians a chance to win $20,000 by posting their best sledges of the English cricket team in the lead up to the Ashes.
Punters are invited to post their best insult to the Barmy Army through the Sportsbet Pommel website, Twitter or Facebook using the hashtag #Pommel.
Sledgers will then be provided with a ball that will be fired at a giant cricket box shaped piñata that’s draped with the English flag. If their ball destroys the piñata, they will win the top prize of $10,000.
https://www.youtube.com/watch?v=1-jfd4BFvtI
Lovely work Sportsbet + Loud&Clear.
Very similar to a campaign for a UK bookmaker which involved getting people to sledge each other via Twitter (twedge) http://www.figarodigital.co.uk.....fair1.aspx
@Great ideas – ‘similar’, as it involved cricket?
Lovely work James + Loud&Clear.
A fun idea, but that intro video was amateurish.
Why don’t they hire professional talent for these things? How to make a good idea sound lame.
If you can game it right, Cash Out is awesome. I reckon these spots really nail how it feels having cash on the line and the ability to get out
love the radio, bmf.
trying to be clever and failing.