Sportsbet hunts for creative agency for project work

Online bookmaker is on the hunt for a new creative agency for its next campaign, Mumbrella can reveal.

Sportsbet confirmed the pitch process but declined to divulge further details of the process.

The brand has worked with Grey Melbourne and Ralphsmith Communications in the past, with a number of campaigns and content also created by it’s in-house creative team. It is unclear if Grey and Ralphsmith are involved in the pitch.

In December last year the brand launched a campaign , created by Ralphsmith Communication, promoting its booking app.

Grey Melbourne were behind the bookmaker’s ad promoting its new tablet app which positioned the product as a “man-sized solution in a time of teeny tiny tech”.

Miranda Ward

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Linkedin

topics bookmakercreativegamblingGrey Melbournepitchproject workRalphsmith CommunicationsSportsbet

Share Tweet Share

Got a tip?

Send Mumbrella your thoughts or provide us with more information by filling out this form. Any tips or comments will go straight to the Mumbrella editorial team. You don't need to include your details, but if you want us to reply, please include a valid email address.

• Name
• Email
• Message*
• CAPTCHA
• Email
  This field is for validation purposes and should be left unchanged.

Comments: 1

done10yearsago 19 Feb 15

Buyers Beware…this client has a history of inviting (and burning) agencies in to pitch idea after idea (never making any and doing their own internally produced stunts/event activations).

Reply

---