Sportsbet hunts for creative agency for project work

sportsbetOnline bookmaker is on the hunt for a new creative agency for its next campaign, Mumbrella can reveal.

Sportsbet confirmed the pitch process but declined to divulge further details of the process.

The brand has worked with Grey Melbourne and Ralphsmith Communications in the past, with a number of campaigns and content also created by it’s in-house creative team. It is unclear if Grey and Ralphsmith are involved in the pitch.

In December last year the brand launched a campaign , created by Ralphsmith Communication, promoting its booking app.

Grey Melbourne were behind the bookmaker’s ad promoting its new tablet app which positioned the product as a “man-sized solution in a time of teeny tiny tech”.

Miranda Ward


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