Sportsbet, Koala among winners of inaugural In-House Agency Council Awards
The In-House Agency Council has revealed this year’s winners of the inaugural IHAC Awards, presented by TikTok and Monday.com.
The judging panel was chaired by creative industry leader Nick Garrett, alongside a panel of senior leaders from the marketing and advertising community. The IHAC Awards celebrate the work coming out of the industry, to recognise the brilliant in-house and hybrid teams, and to build a library of best practice case studies that IHAC members can learn from.
“A big congratulations goes out to this year’s Agency of the Year winner Sportsbet”
What does the judging criteria of this prestigious award include?
Were the adverts successful in increasing the size of the bet per punter?
Or increased betting turnover, which resulted in more punter’s loosing?
Just asking
The Sportsbet EAG ad/video is flawed. Aust competitor Gary Flynn is in “lane2” at the start of the race. By the time the 4 competitors come to the turn in the straight GF is in the inside lane and not lane 2 where he should remain. Obviously the lane change was made by the ad producers to allow the other 3 competitors to crash and fall down thus handing the race to GF in lane 1. If said race had been run under strict athletic protocols, GF would be disqualified for failing to complete the race in his starting lane. Just saying that’s all….?
A royal commission into online gambling advertising would be better celebrated than an…. “in house agency” ??